The World According to Twitter: A Review

Every night New York Times writer, David Pogue, would sit patiently at his computer awaiting responses to questions. Questions he had sent out into the Twitterverse.

At first it started out as an amusing way to demonstrate to others how Twitter worked. After a while, he realized he was on to something (with the help of his wife). He would pose questions between 11p.m. and 1a.m. EST, thinking it would give people across the most time zones a chance to see them. He asked things like, “What’s your greatest regret?” and, “What’s your million dollar idea?”

After getting more than 25,000 responses to 95 questions about “Life, the Universe, and Other Pertinent Stuff: First-Kiss Stories, Spam from the Future, and Proposals for the 11th Commandment,” from his 500,000 followers, he compiled the best of those responses, 2,524 to be exact, into a book called, The World According to Twitter.

The World According to Twitter is an amusing read with many tweets that will have you chuckling. From a marketer’s standpoint, it’s a great resource to have on hand when looking for a consensus on many of the topics broached. For instance, if you want to know how to approach writing an ad on how to get rid of hiccups, you can find ways to speak to people that you never thought of before. (Read page 74 if you don't believe us.)

Although it’s not a real-time Twitter search, it still has its uses - even if only for an amusing pastime. We give this book two thumbs up.