Recently, in revamping our info kit, we realized what a gem it is to have one of these to show to prospective clients. Used correctly, it is a great tool you can use to land a new client.
"What is an info kit?" you ask.
An info kit is essentially your bio and portfolio combined into one fabulous package (with a lot of other information too). We think it’s a must-have tool to use. A lot of would-be clients are impressed by a carefully crafted info kit.
But there are a few things you should know before creating an info kit.
What do I include in my info kit?
An info kit basically includes the following items:
* A Welcome Letter
* Testimonials From Satisfied Clients
* A Price Guide
* Your Bio
* Some Samples of Your Work
* Any other information about your services you’d like prospective clients to know.
Look at it this way. If you were sitting down face-to-face with a client, what kinds of questions would she ask you, and how would you answer? What sorts of samples would you show her? Do you have a client list you’d like her to see? A bio? Testimonials?
Anything you would want a client to see in person, is what you would put in your info kit.
The best and most attractive format is to assemble all of this information into one PDF file. It looks clean and professional, there is only one attachment to open up, and it really wows your prospects.
If you don't have the ability to create PDF files with Adobe, I highly recommend upgrading. You can also collaborate with others on Adobe documents.
How do I use an info kit?
Let’s say you are on the phone with a prospect who called because he received a direct mail piece you sent out, or he found your website. (It would be smart to include a link to your info kit on your website by the way.)
He has a project he wants to discuss with you, but first he’d like to see if you are the right person for the job.
If you are prepared with your trusty info kit, you can simply email it over to him while you’re on the phone. While he's looking at it, you can continue to discuss the project, or ask him to look over the information and arrange a time to get back to him to see if he has any questions.
Nine times out of ten, your prospect will begin discussing his project with you right then over the phone. And before you know it, you have closed the deal. This is because you have already positioned yourself as an expert simply by having a professional-looking information kit.
And the reality is, most prospects won't even read through your entire info kit. Sounds crazy, right?
Why?
Because just by seeing a few pages, or browsing quickly through it, he can see you know what you're doing!
Click here to see our info kit to get an idea of how to assemble your own kit.
If you need more tips or would like help assembling one for yourself, I would be happy to help - free of charge. Why would I do that? Because I like to see people succeed.
Just contact me at Rachel@6degreesmediagroup.com, or call me today at 800-662-6808.
Friday, August 28, 2009
Wednesday, August 19, 2009
It’s annual report season. In the confusion of today’s economy, let your story inspire hope.
I'm not talking about the boring corporate annual reports. I'm talking about a different breed of annual report. The annual report you send to your supporters. The kind that resonates with them.
FACT: Annual reports consistently inspire supporters and instill confidence.
Mark Rovner, founder of Sea of Change Strategies, agrees, “They are more powerful, more compelling, and more emotionally “grabby” than the organizations’ home page.”
FACT: Increased donor confidence leads to higher annual revenues.
Rovner also says: "I have been told by more than one major donor fundraiser that the single most important page in the book is the page on which the donor is mentioned by name."
You may wonder, “Why write an annual report if non-profits aren’t required to do so?” The answer is simple: Your donors want to be inspired. They need to know there is hope out there in the midst of all the chaos.
If that still doesn’t convince you, let’s look at it another way: Donors have come to expect an annual report as a best practice followed by some of the largest non-profits in the country. Here are just a few:
American Cancer Society
American Red Cross
Boy Scouts of America
Christian Children’s Fund
Easter Seals
Goodwill Industries
Make-a-Wish Foundation
Smithsonian Institute
How will you inspire your supporters this year?
Currently I am offering a 20-minute comprehensive consultation. During that time, I evaluate exactly where you are at, how an annual report would benefit you (or not), and give you a solid road map on what needs to happen to create a perfect report. You can use this information with any copywriter or firm of your choice.
To schedule your consultation, simply email me at rachel@6degreesmediagroup.com or call me at 800-662-6808, and I will be happy to help you out.
FACT: Annual reports consistently inspire supporters and instill confidence.
Mark Rovner, founder of Sea of Change Strategies, agrees, “They are more powerful, more compelling, and more emotionally “grabby” than the organizations’ home page.”
FACT: Increased donor confidence leads to higher annual revenues.
Rovner also says: "I have been told by more than one major donor fundraiser that the single most important page in the book is the page on which the donor is mentioned by name."
You may wonder, “Why write an annual report if non-profits aren’t required to do so?” The answer is simple: Your donors want to be inspired. They need to know there is hope out there in the midst of all the chaos.
If that still doesn’t convince you, let’s look at it another way: Donors have come to expect an annual report as a best practice followed by some of the largest non-profits in the country. Here are just a few:
American Cancer Society
American Red Cross
Boy Scouts of America
Christian Children’s Fund
Easter Seals
Goodwill Industries
Make-a-Wish Foundation
Smithsonian Institute
How will you inspire your supporters this year?
Currently I am offering a 20-minute comprehensive consultation. During that time, I evaluate exactly where you are at, how an annual report would benefit you (or not), and give you a solid road map on what needs to happen to create a perfect report. You can use this information with any copywriter or firm of your choice.
To schedule your consultation, simply email me at rachel@6degreesmediagroup.com or call me at 800-662-6808, and I will be happy to help you out.
Monday, August 10, 2009
Social Media Marketing and Consistency
If you have seen the, "What the F**k is Social Media?" presentation on Mashable, you may be wondering how you can get your company started with a Social Media conversation, as aptly put by Marta Kagan (creator of the aforementioned presentation). Assuming you now know what the f**k social media is, your next step is to create profiles for yourself and your company on every single social site out there, right? Not necessarily.
There are at least 100 social sites - if not more. Is your head swimming yet? I recently came across an easy tool with http://namechk.com. You can see not only the top social sites out there, but http://namechk.com also helps you find out if if your desired username or vanity url is still available.
Why does this matter? Consistency is key when getting involved in the social media world - especially for a company looking to improve its relationship with clients. Remember we are talking about making your name and brand known to as many people as possible. You don't want to drive prospects away by confusing them. Have I mentioned the site to get started with yet?
Rachel Karl
Co-Founder, 6 Degrees Media Group
6 Degrees Media Group is just a couple of down-to-earth people that take the confusion out of marketing to help organizations like yours grow. Even though we have clients from across the globe, you won’t find smooth-talkers with fancy titles here.
Currently we are offering a 30-minute comprehensive consultation. During that time, we evaluate exactly where you are at, how social media marketing campaign would benefit you (or not), and give you a solid road map on what needs to happen to create a perfect campaign. You can use this information with any firm of your choice.
Normally, this consultation with us costs $350. However, as a potential new client we would like to offer this consultation at no cost to you. To schedule your consultation, simply call us at 800-662-6808 and we will be happy to help you out.
There are at least 100 social sites - if not more. Is your head swimming yet? I recently came across an easy tool with http://namechk.com. You can see not only the top social sites out there, but http://namechk.com also helps you find out if if your desired username or vanity url is still available.
Why does this matter? Consistency is key when getting involved in the social media world - especially for a company looking to improve its relationship with clients. Remember we are talking about making your name and brand known to as many people as possible. You don't want to drive prospects away by confusing them. Have I mentioned the site to get started with yet?
Rachel Karl
Co-Founder, 6 Degrees Media Group
6 Degrees Media Group is just a couple of down-to-earth people that take the confusion out of marketing to help organizations like yours grow. Even though we have clients from across the globe, you won’t find smooth-talkers with fancy titles here.
Currently we are offering a 30-minute comprehensive consultation. During that time, we evaluate exactly where you are at, how social media marketing campaign would benefit you (or not), and give you a solid road map on what needs to happen to create a perfect campaign. You can use this information with any firm of your choice.
Normally, this consultation with us costs $350. However, as a potential new client we would like to offer this consultation at no cost to you. To schedule your consultation, simply call us at 800-662-6808 and we will be happy to help you out.
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