Recently, in revamping our info kit, we realized what a gem it is to have one of these to show to prospective clients. Used correctly, it is a great tool you can use to land a new client.
"What is an info kit?" you ask.
An info kit is essentially your bio and portfolio combined into one fabulous package (with a lot of other information too). We think it’s a must-have tool to use. A lot of would-be clients are impressed by a carefully crafted info kit.
But there are a few things you should know before creating an info kit.
What do I include in my info kit?
An info kit basically includes the following items:
* A Welcome Letter
* Testimonials From Satisfied Clients
* A Price Guide
* Your Bio
* Some Samples of Your Work
* Any other information about your services you’d like prospective clients to know.
Look at it this way. If you were sitting down face-to-face with a client, what kinds of questions would she ask you, and how would you answer? What sorts of samples would you show her? Do you have a client list you’d like her to see? A bio? Testimonials?
Anything you would want a client to see in person, is what you would put in your info kit.
The best and most attractive format is to assemble all of this information into one PDF file. It looks clean and professional, there is only one attachment to open up, and it really wows your prospects.
If you don't have the ability to create PDF files with Adobe, I highly recommend upgrading. You can also collaborate with others on Adobe documents.
How do I use an info kit?
Let’s say you are on the phone with a prospect who called because he received a direct mail piece you sent out, or he found your website. (It would be smart to include a link to your info kit on your website by the way.)
He has a project he wants to discuss with you, but first he’d like to see if you are the right person for the job.
If you are prepared with your trusty info kit, you can simply email it over to him while you’re on the phone. While he's looking at it, you can continue to discuss the project, or ask him to look over the information and arrange a time to get back to him to see if he has any questions.
Nine times out of ten, your prospect will begin discussing his project with you right then over the phone. And before you know it, you have closed the deal. This is because you have already positioned yourself as an expert simply by having a professional-looking information kit.
And the reality is, most prospects won't even read through your entire info kit. Sounds crazy, right?
Why?
Because just by seeing a few pages, or browsing quickly through it, he can see you know what you're doing!
Click here to see our info kit to get an idea of how to assemble your own kit.
If you need more tips or would like help assembling one for yourself, I would be happy to help - free of charge. Why would I do that? Because I like to see people succeed.
Just contact me at Rachel@6degreesmediagroup.com, or call me today at 800-662-6808.
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