I'm not talking about the boring corporate annual reports. I'm talking about a different breed of annual report. The annual report you send to your supporters. The kind that resonates with them.
FACT: Annual reports consistently inspire supporters and instill confidence.
Mark Rovner, founder of Sea of Change Strategies, agrees, “They are more powerful, more compelling, and more emotionally “grabby” than the organizations’ home page.”
FACT: Increased donor confidence leads to higher annual revenues.
Rovner also says: "I have been told by more than one major donor fundraiser that the single most important page in the book is the page on which the donor is mentioned by name."
You may wonder, “Why write an annual report if non-profits aren’t required to do so?” The answer is simple: Your donors want to be inspired. They need to know there is hope out there in the midst of all the chaos.
If that still doesn’t convince you, let’s look at it another way: Donors have come to expect an annual report as a best practice followed by some of the largest non-profits in the country. Here are just a few:
American Cancer Society
American Red Cross
Boy Scouts of America
Christian Children’s Fund
Easter Seals
Goodwill Industries
Make-a-Wish Foundation
Smithsonian Institute
How will you inspire your supporters this year?
Currently I am offering a 20-minute comprehensive consultation. During that time, I evaluate exactly where you are at, how an annual report would benefit you (or not), and give you a solid road map on what needs to happen to create a perfect report. You can use this information with any copywriter or firm of your choice.
To schedule your consultation, simply email me at rachel@6degreesmediagroup.com or call me at 800-662-6808, and I will be happy to help you out.
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